Black Culture Essay

During the Harlem Renaissance, writers, especially black ones, portrayed the black culture and style in their writing. They used black assumptions, generalizations and stereotypes to show, what they thought was, the black culture. Not all of this was far from the truth. Three writers, Zora Neale Hurston, Langston Hughes, and Sterling Brown are examples of writers that emulated black culture in their works. Langston Hughes works, â€Å"†The Negro Speaks of Rivers,† â€Å"Mother to Son,† â€Å"When Sue Wears Red, † â€Å"The Weary Blues,† I, Too,† and â€Å"Harlem† are examples of the portrayal of black culture through writing. In â€Å"The Negro Speaks of Rivers,† Hughes focuses on important accomplishments and places where Negroes were heavily populated. â€Å"I bathed in the Euphrates when dawns were young. / I built my hut near the Congo and it lulled me to sleep. /I looked upon the Nile and raised the pyramids above it. / I heard the singing of the Mississippi when Abe Lincoln/ went down to New Orleans, and I’ve seen its muddy/ bosom turn all golden in the sunset† (Hughes 1291). In â€Å"Mother to Son,† he describes advice of a mother given to her son. She tells him how her life was no â€Å"crystal stair† and how she had to struggle to get where she is and that she is still struggling to get even further. She describes her trials and tribulations as â€Å"tacks/†¦and splinters/ and boards torn up/ and places with no carpet on the floor–/ bare. † (Hughes 1292). She tells her son never to give up on his dreams and to keep climbing that â€Å"crystal stair. † This is because the mother knows how hard it is to get ahead in the world when you’re black and that everything that blacks have they have worked hard to get. â€Å"When Sue Wears Red† describes the beauty of the black woman. He compares Susanna’s face o â€Å"an ancient cameo/ turned brown by the ages. † He also compares to â€Å"a queens form some time-dead Egyptian night† (Hughes 1293). â€Å"The Weary Blues† portrays the musical side of the black culture, describing a man playing â€Å"that sad raggy tune like a musical fool† and singing in â€Å"a deep song voice with a melancholy tone† The music that â€Å"comes from a black man’s soul† (Hughes 1294). â€Å"I, Too† show the degrading manner in which black people were treated. The black house workers were treated as if they were inferior or not fit to be around white people. This is shown when the worker tells us, â€Å"they send me to eat in the kitchen/ when company comes. † Due to the high hopes and determination of black people, this does not discourage the speaker. He knows that, one day, he’ll â€Å"be at the table/ when company comes. / Nobody’ll dare/ say to me/ ‘eat in the kitchen’/†¦they’ll see how beautiful I am/ and be ashamed† (Hughes 1295). He believes that one day black people will be accepted and will be able to â€Å"eat† with the whites. This attitude is what kept blacks striving to succeed. â€Å"Harlem† questions what may happen if black people put off their dreams and progression. This delay may be willing or by force but either way the dreams may â€Å"dry up/ like a raisin in the sun† or stink like rotten meat† or even worse â€Å"explode† (Hughes 1309). Stopping black people from fulfilling their dreams would at worst cause a rebellion. This rebellion may not be nonviolent. Sterling Brown uses poems such as â€Å" Odyssey of Big Boy,† â€Å"Southern Road,† â€Å"Slim Greer,† and â€Å"Ma Rainey† to describe black culture in his eyes. Brown wrote mostly of the working class black population. He wrote his poems as though it were a work song that they used to keep time. Thus, you see a lot of repetition in his works. This is seen in both â€Å"Odyssey of Big Boy† and â€Å"Southern Road. † In â€Å"Odyssey of Big Boy,† Brown gives sight to some of the folklore heroes of the black culture, such as â€Å"Casey Jones† and â€Å"Stagolee† (Brown 1248). This not only shows the heroes represented in black culture but also their use of stories past down through the generations to keep the culture alive. He goes on to describe the manual labor that black people have done over the ages. This includes how they â€Å"skinned as a boy in Kentucky hills/druv steel there as a man/†¦striped tobacco in Virginia fiel’s/†¦mined de coal in West Virginia† etc (Brown 1249). These are prime examples of the jobs that the lack culture held whether it is when they were slaves or after they were freed. It was characteristic of them to hold jobs that involved a great deal of manual labor. â€Å"Southern Road† depicts some of the struggles that a typical black man may have dealt with during those times. He speaks about working in a chain gang, a father dying, going to jail and white men degrading the black man. â€Å"Slim Greer† is about a black man that passed as white. He met a white woman who â€Å"thought he as from Spain/ or else from France† (Brown 1256). It was not until he played â€Å"some mo’nful blues† that they found out that he was indeed black (Brown 1257). This depicts the musicality of the black culture. Music was one of the many ways they used to express themselves, so, for the most part, they had a great talent in it. â€Å"Ma Rainey† is also a poem about the musicality of the black culture. Whenever Ma Rainey came to town â€Å"folks from anyplace/ miles aroun’/†¦flocks to hear/ Ma do her stuff† (Brown 1258). Black people enjoyed gathering around to listen to music. This was probably because not only was it entertaining but it also told a story. Zora Neale Hurston depicts black culture through her works entitled â€Å"Sweat,† â€Å"How IT Feels To Be Colored Me,† and â€Å"Their Eyes Were Watching God. † Hurston wrote a great deal about the togetherness in the black community. Many of her stories, including these three works, took place in an exclusively black town and included at least one seen where the entire community sat outside together talking, usually gossiping, and watching passersby. In â€Å"Sweat† they gossip about Delia Jones, mainly they talk about how her husband, Sykes, beats and abuses her and how he is having an affair with a woman named Bertha. They badmouth Sykes, saying how horrible and stupid he is for cheating on a god woman like Delia, especially with such a fat woman. This also shows how it was common in the black culture, especially in the south, for men to like thicker women. â€Å"Their Eyes Were Watching God† also has a few scenes in which we see the black community together. In the beginning, Janie is seen by the whole community walking back in overalls. They immediately begin to talk about her. They make assumptions, such as Tea Cake stole all of her money and abandoned her. They talk about how silly she was for taking off with a younger man in the first place and whatever happened to her probably serves her right. In conclusion, the black culture is evident in many works by various black writers. They show the good and the bad, the truth and its exaggerations. Reading works written in the time gives us a good look into what the black society was actually like back then.

Advantages and disadvantages of job security Essay

Is government in Mauritius legalized training? With over 20 years innovation in information technology services and training for enterprises in Mauritius, the region and internationally, FRCI is today a leader in the ICT sector. FRCI is structured around 5 areas of expertise, all geared towards the same objective; customer satisfaction. FRCI was recognised as Microsoft 2010 Country Partner of the year for Mauritius and received numerous Microsoft awards for the West, East and Central Africa (WECA) region : 2012 & 2011 Best Learning Partner, 2011 Best Virtualisation Partner and 2010 Best Enterprise Software Advisor. Historically, with the exception of the air wing, the armed forces have been poorly trained and suffered from low morale. Beginning in the late 1980s, the government began to establish a military training infrastructure. On May 16, 1987, the first noncommissioned officers (NCOs) passed through a three-month refresher course at the SPDF NCO Training School. At the graduation ceremony, Chief of Staff James Michel told the NCOs that a new career development program would give each of them â€Å"an equal opportunity to develop his career and rise up the promotion scale to the highest ranks.† On May 7, 1988, the SPDF, supported by the People’s Militia, conducted a simulated offensive at the Grand Police Military Training Center. The troops covered offensive and defensive military tactics, weapons training, field communications and engineering, first aid, map reading, and other military subjects. On June 2, 1990, officials opened the Seychelles Defence Academy, which provided training courses for the SPDF, the People’s Militia, and the police. Despite these efforts, the SPLA and the navy wing have failed to improve their capabilities. Personnel suffer from low morale, poor qualifications, and ineffective combat skills. Training is legalized in various aspects in Mauritius so that to help the country to attain economic growth and to be effective in the market, the following aspects are shown below, namely: 1. Training in education 2. Training in construction 3. Training in information technology 4. Training in defense 5. Training in health care 6. Training in development 7. Training in dealing in the international market 0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 Is training really a necessity? How do you find the true benefit of your training? I wish I could tell you it was glamorous and exciting. With the right attitude it can always be exciting, but it is hardly glamorous. The most important aspect is patience. You won’t find the benefits overnight. It may take a couple of years before you really understand. However, your understanding keeps growing from that point. Training is exciting if you look for the Basic Principles. I see many students (even high ranking) who know the movements but don’t understand principles such as body shifting and turning, balanced motion, focus on abdomen and proper breathing. In order to maximize your training experience I would like you to do one thing. Don’t just look on the surface at what you are doing. Dig deeper and try to understand the real meaning. I guarantee you will be amazed at the treasures you will discover. Training is the process through which you find it – whatever it is you are looking for. The color of your belt or the number of stripes doesn’t mean anything. It is the process of training that is important. Training is your journey. The destination is up to you . Training is probably the most important decision a new registrant can make, because it will dictate if this individual will be in the industry in two years from their point of entry. Basing a decision to join a brokerage based on commission structure alone is a short-sighted decision, but sadly this is all too common. If an individual truly wants to be successful in real estate they need to be trained properly. They need to ensure that the person offering the fundamental training is licensed and has had practical hands-on experience. There are lots of stories about the quality of  training, and the depth and knowledge of the individuals doing the teaching. Some are good, but many are weak or hollow at best. Due diligence on the training front is an absolute requirement for all new registrants. The registrants need to ensure there is substance, relevancy and credibility to the training programs being offered. More importantly, research the actual trainers providing the course materials – remember, you get what you pay for. A good rule of thumb: if it is free, you are probably wasting your time. Surina Hart, the director of education for Right At Home Realty (RAH), who heads up RAH University, says, â€Å"Having taught the OREA courses, I have become intimate about the training the registrants receive and the gap that exists before that registrant completes their first deal. The problem is many registrants feel that upon completion of the registrant courses they are ready to sell, and I can tell you they are not yet in that position.† â€Å"Inadequate introductory training is a key factor in why so many individuals leave the industry after only two years in the business, not to mention the negative impact they have on the public who are interacting with them.† We need to continue learning, expanding and developing our core skills, on top of taking the required continuing education courses. 0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 In which countries are training legalized in developing, less or under developed countries? Differences in training in developing countries can be traced to the experiences of colonization, industrialization, and advancing technology. Since decolonization after World War II, developing countries have had to cope with depleted primary resources and unprecedented and unexpectedly rapid industrialization. Industrialization has taken the form of technology transfer, which has contributed to the loss of indigenous technologies. The developing world is becoming aware that the key to its development lies not in transfer of capital-intensive technologies designed for use where labor is comparatively scarce, but in industrial development that uses those technologies that advance the socioeconomic objective of development. Training and development efforts in developing countries should nrelate to an industrialization that uses technologies appropriate to specific environments. From a developing country’s perspective, training and development have an important role in developing the capacity to use and control appropriate technology. Training and development must be dynamic and focus on an understanding of the respective country’s culture in its transition from a low to a higher technology base. Implementation problems include cultural and linguistic diversity of the audience, poor communication, and limited or out-of-date instructional materials, facilities, and training and development personnel. A visit was made to Washington, D.C., to see Dr. Allan McKelvie, who has spent many active years in the voluntary Organisation, CARE/Medico, and who was responsible for starting the voluntary programmes in Indonesia, Jordan and Tunisia. In these programmes surgeons from the United States, Canada, Australia and elsewhere visit developing countries for periods of one month each to develop the orthopaedic services and train the local surgeons and doctors. Dr. McKelvie is also very active in orthopaedic surgical training programmes in the United States, and has a considerable interest in helping in the training of orthopaedic surgeons from developing countries. The relative needs of the developing countries of the world were discussed, and the realistic methods by which the standard of treatment of the patient crippled by orthopaedic diseases or trauma could be improved in over half the world’s population. The following points were agreed upon as being important: 1. Orthopaedic Surgeons. In developing countries surgeons should be trained either in their own countries or in suitable centres in other developin countries. Little good would come of training them in sophisticated centres in developed countries, apart from short courses in specialised types of orthopaedics. Surgeons from developing countries who are trained in centres in Europe and North America often cannot adapt to simplified procedures on returning to their own countries. In addition, many never want to return to their own countries, while others are dissatisfied after their return. It is therefore essential that certain orthopaedic centres in developing countries, with the facilities, staff and patients suitable for training surgeons from other developing countries, should be assisted and recognised by the major orthopaedic associations in the developed countries of the  world. 2. Type of Training Required. Dr. McKelvie felt that the standards of training in developing countries should be much lower than those of developed countries, in order that the maximum number of orthopaedic surgeons should be trained. In Uganda a very different approach has been used. It is felt that it is essential to have a nucleus of well trained ortho-paedic surgeons with international recognition in order that they can in future train other surgeons to a recognised high standard. The problem of training as many doctors and staff as possible is overcome by running courses of variable length from 3 days to 6 months in duration for other doctors and for general surgeons. In addition a large number of orthopaedic assistants (male nursing assistants with 1-2 years’ additional training in all the simple practical aspects of orthopaedics excluding actual operating) are trained. This method has worked well to date in Uganda. 3. Publications on Training. It was agreed that there was an urgent necessity for books, slides and films devoted to the realistic management of orthopaedics and trauma in developing countries. A booklet was also required on the manufacture of simple appliances and artificial limbs suitable for developing countries. 4. Training of Orthopaedic Ancillaries. In addition to orthopaedic assistants, orthopaedic technicians, physiotherapists, rehabilitation workers and nurses should be trained as far as possible in developing countries. Only a small selected ftw of these should visit a developed country for further training and then only for a specialised course. 5. Assistance from Developed to Developing Countries (a) Staff. CARE/Medico orthopaedic surgeons only spend one month at a time on a rota system in a developing country. They teach and do clinical work, but do not take any part in policy making or administration. (b) Many leading surgeons in developing countries, however, feel that a surgeon should spend at least oneyear, and if possible two, in order to be of real value, especially if he has never worked in a developing country before. This is because it often takes 3 to 6 months for a surgeon to re-orientate his management of patients to that which is economicaly realistic to a developing country. The same will apply to orthopaedic technicians and physiotherapy teachers, but in these cases it is essential that the teacher is flexible and realistic in his or her approach. A teacher, for instance,  who will only make calipers and artificial limbs out of imported parts from a developed country at an exhorbitant cost will do more harm than good in a developing country. Financial Assistance. This is required for secretarial and research assistance and for the preparation of books, booklets, slides, films and reprints for teaching purposes. Large sums of money are spent on transport and emoluments and even capital expenditure for buildings by developed countries in developing countries. A small fraction of this amount would achieve many times the good on an international rather than a national scale by distributing teaching aids so necessary for improving standards of orthopaedic care. The amount actxa~ly available is often negligible. There appears to be a universal reluctance throughout the world to help direct6v in the dissemination of knowledge. As a result of this, the lack of communication between countries, except at the highest level, is little short of appalling.

The Virtuous Character of Desdemona

Beauty is in the eye of the beholder, as is virtue. Such is the case of the virtue of the character Desdemona, from the play The Tragedy of Othello, by William Shakespeare. Desdemona was shown as a low moral, virtue less female in the essay The Character of Desdemona by John Quincy Adams. Contrary to this, the modern reader can see that Shakespeare actually showed her to be a virtuous and loving person, whose own innocence lead to her demise. Is Desdemona a virtuous character? Is there anyone who can be so self-sacrificing? Shakespeare is careful to give her a few minor flaws- her treatment of Brabantio, her stubborn persistence about Cassio, her lie about the handkerchief- to make her realistic. But the overall character of Desdemona is of high stature, it is her very innocence that makes her a victim of circumstance. As a young Venetian woman, Desdemona has lived a sheltered life in her father's home. This sheltering gave her an innate passion for all the things that she was denied. She was denied all things that a modern day women would be allowed to do, including the right to fall in love with someone free of social status, age or race. She then falls in love, probably for the first time, with a man several years older than herself, from a faraway land, and of a different race. She is captivated by the man's stories and wishes she were a man so that she might also have an exciting life, the very life she was denied because of her being a women. Knowing that her father would disapprove of her marriage to such a man, she elopes with Othello. Desdemona is portrayed as a lovely, courageous, gentle woman, deeply in love with her husband. However, she is not a perfect character but her morals, and her virtues are still there. In the play Desdemona says to her father Brabantio, â€Å"(I,iii;180) My noble father, I do perceive here a divided duty: To you I am bound for life and education; My life and education both do learn me How to respect you; you are the lord of duty†. No matter what the circumstances may be, she never stopped respecting her father. Though still she had to follow her heart. Her lover Othello says of her, â€Å"She gave me for my pains a world of sighs† (I,iii;168) However one person in time may see an event or character, another person in another time can perceive the same to be of completely different meanings. John Quincy Adams says that Desdemona lacks virtues and all she does is cause her father grief to his dying bed. He says that â€Å"the passion of Desdemona for Othello is unnatural, solely and exclusively because of his color. † Which if looked at by today†s standards would hold of no significance what the persons skin color is. Second he says that her elopement to him, and secret marriage with him, indicate a personal character not only very deficient in delicacy, but totally regardless of filial duty, of female modesty, and of ingenuous shame. Third he states, â€Å"her deficiency in delicacy is discernible in her conduct and discourse throughout the play. † Altogether he thinks that she has done nothing but wrong when she ran away for her love, and that she has low morals and no virtues because she has wronged her father. In contrast to what John Quincy Adams said of the character of Desdemona, proof from the play itself states otherwise. â€Å"If virtue no delighted beauty lack, Your son-in-law is far more fair than black†, John Quincy Adams uses that quote to illustrate how the skin color love affair had shown Desdemona to be of low morals, and that she had committed an unnatural thing. When as seen by today†s standards it is perfectly all right for two people of different races, ages, sexes, nationality and religions to be in love and to wed. Another quote from the play used by John Q. Adams is, â€Å"With the Moor, say'st thou? –Who would be a father? † that quote helps to illustrate how the father was hurt by the actions of his daughter. When in fact Desdemona meant no harm to her father, she simply wanted to do what†s right as is said by Iago, â€Å"She that was ever fair and never proud, Had tongue at will and yet was never loud†¦ (II,i;158). Also shown to us by Desdemona herself is how she felt towards her father all along, again proving wrong the portrayal of her by John Q. Adams, â€Å"(I,iii;180) My noble father, I do perceive here a divided duty: To you I am bound for life and education; My life and education both do learn me How to respect you; you are the lord of duty†. Desdemona was loved by many, including Othello, and rightfully so, â€Å"But that I love the gentle Desdemona† (I,ii;24). Even John Q. Adams is quoted saying himself in his essay, â€Å"Desdemona, †¦ is amiable and lovely,† towards the top of his last paragraph. Even he in the end admitted to the fact that Desdemona's character is amiable, lovely, virtuous, and still retains its morals. Many people from separate time periods can look at Desdemona in different ways. The modern reader will apply the modern aspects of life to the story and look at it from that perspective, while someone like John Quincy Adams looks at it from the vision of the time period he lived in.

Pursuasive letter Essay Example | Topics and Well Written Essays - 250 words

Pursuasive letter - Essay Example Undoubtedly, my teachers do a great deal of job in providing us, the students, appropriate grades that we deserve based on a given criteria. Everyone is aware that the list of criteria includes, but is not limited to, class attendance and test results. I do not deny the fact that my responsibilities at work have kept me from attending class a few times. Not only have I been able to miss the lectures, but I sometimes miss quizzes as well. On the other hand, not being physically present in class means I am intellectually incapable of doing what other students in class are capable of performing and understanding. Moreover, I also take extra credits in class in order to make up for those times I have missed class. Although I have been passionate about learning and understanding the things that are being taught in class, my test results do not show so. However, these test results are just fragments of what I have learned about the subject. Real knowledge is represented best by an individual’s ability to put the theories and its understanding into application in real life. In class, I have never been to any heated argument with my teachers or classmates. To my knowledge, I work diligently as I try to make sure to perform all the duties I am expected to do at work. In my opinion, a student who puts into practice what he has learned in class deserves to be given an A better than a student who comes in class every day, takes a test, gets a good grade, yet do nothing but picks on his classmates and looks down on just anybody. Furthermore, I think getting an A would just be enough of a motivation to shoot up my scholastic

The Use of Animals in the Experiments Research Paper

The Use of Animals in the Experiments - Research Paper Example The increase in experiments with the use of animals resulted in an increase in the vivisection of the animals. This resulted into increase in controversies due to the increased surgery and dissection of the part of organisms in the body of the animals. One of the proponents of Galenic physiology, Edmund O’Meara was one of the opponents of the use of animals in scientific and chemical experiments. He argued that the severe harm and physiological pain caused to the non-human animals as a result of the dissections conducted during the experiments cause a physiological imbalance to the animals which go unnoticed. The animals subject to experiments are kept awake for a continuous period which is unjustified and unlawful (Gluck, Pasquale and Orlando 140). The unbearable pain borne out by the animals during the process of experiments always stay behind the awareness of the scientists and the researchers. The agonizingly painful processes that are faced by the non-human animals have l ed the opponents of the view to suggest a ban on the use of animals in experimental procedures. The experiments on the response of brains to the electrical impulses and shocks put the animals under the treatment of electrode bars. The varying electrical impulses are passed on the body of the animals based on the inquisitiveness of the researchers. The animals are finally captivated to death in order to analyze the impact of the experimental procedures on the various parts of the body of the non-human animals (Monamy 74). Almost 300 million animals are forced to die in the scientific and chemical laboratories where the experiments are performed.

Safety Essay Example | Topics and Well Written Essays - 500 words - 5

Safety - Essay Example Before ignition process likewise, it is important that all the personnel on the site should be well acquainted by the attached FMEA. FMEA provides for systematic and qualitative tool, typically created from a spreadsheet during the testing, to assist the personnel anticipate what can go wrong with the process, and then to develop plans to mitigate various risk of failure. It is important to point out that all the debris from the test site must all be cleaned up before setup. Despite the distance, they should always ensure they wear protective gear for both their ears and eyes. This ensures that they are protected at all time with the sound and any unforeseen eye direct infection. However, all these are only done after a 10-12 second countdown to ignition has been in place to ensure every at the site is attentive. The testing is procedural to ensure safety at all times and whenever ignition is not in place, the rocket must be covered by a cap and all materials will be stored safely af ter are disassembled by the in-charge at the site. Likewise, Subscription to all Smart Monitoring System is also provided. All chemical materials containers and must be easily stored and transport availed to and from the test area. Connected to this is the fact that the ventilation system & emergency light must be provided based on site size. Nonetheless, instances misfire are common during testing. In case of such, the first thing to do is to close the remote bottle opener and immediately put off the main power supply. This procedure is important as it ensures deactivation of the closed solenoid. After successfully doing this, it is important to give an allowance of about 70 seconds before anyone can approach the rocket motor housing. Safety before and after the ignition is of importance since if the assumption is made and some of the safety precautions are ignored, it may be risky to the operators and likewise losses may be incurred unnecessarily. When the process

Importance of islamic spain and its legacy Essay

Importance of islamic spain and its legacy - Essay Example Islam is said to have been practiced in Spain as early as the year 709. At this time, Spain was still non-existent and the area was the Iberian Peninsula. It was not until 711 that Islam stamped its authority in the area. This was as a result of the need to stamp out the despotic rule of King Roderick who violated the peoples’ rights with reckless abandon. Tariq Ibn Ziyad successfully led the Muslim armies and concurred the area. In a time span of seven years, the Muslims had gained total control of the area and they ruled some parts of this the area for seven hundred years. After these years, Islam began to weaken. By the year 950, Muslims formed one of the strongest and most stable societies under the rule of the able Umayyad Caliphate in the area of Al-Andalus. Out of a population of over eight million at the time, only one million was not Muslim. As a result of the stability, Cordoba as the capital of this region was sought after by Muslims and other Europeans in search of education. The downfall of Muslim rule began when the ruling caliphate disintegrated in the year 1000 to form several but weakened states that were known as Taifa. The disunity in these small states made them susceptible to attacks by Kingdoms of Christian background. The Taifas fell apart under the attack of the Christian Kingdoms until only one, the Granada was left by 1240. Granada was able to resist attacks as it was protected by mountains that made it difficult to conquer by the Christian factions. However, the disunity in the Muslim faction finally led to the concur of Granada as the Christian faction worked together tirelessly until they took over Granada in 1491 by forcing Sultan Muhammad the Muslim Leader append his signature on the treaty that required him to cede control to the Christian kingdom then.(lostislamhistory.com). After the conquest, the Christians made Islam illegal in Granada in 1502 and became very harsh to Muslims. The intolerance led to a mass exodus of Mu slims to the Northern parts of Africa. Those who remained could not express their faith in Islam. The exodus continued till in the 1600 when almost all Muslims had left Granada as a direct consequence of the religious bigotry. Those who remained behind were forced to join the Catholic Church but it was just for safety. They still secretly practiced Islam.It was not until 1960 when Islam began to re-establish itself in Spain. Most of the Muslims in Spain from that time to 1970 were immigrants from Morocco who desired to get into France and other countries further north. They were discouraged by the strict immigration rules of these countries and decided to settle down in Spain. Islam sprouted once again. Other migrants of Muslim orientation who settled in Spain included those from Iraq, Syria, Lebanon and Jordan. These groups came to Spain either as businesspersons or learners. The number was slightly boosted by refugees from Iran in 1979. The influx of immigrant Muslims into Spain t ogether with the previous History of Islam is believed to have encourage many Spaniards to convert to Islam. They easily identified with it from the ancient times. (Mathew, 2009). Islam began to take route again in Spain leading to its legal recognition by the Government in 1992. By 1992, the percentage of Spanish Muslim converts was nearly equal to the number of immigrant Muslims in Spain. Apart from the rich historical legacy of Islam in Spain, Islam also significantly influenced the culture of the Spanish people. Current

Why Japan should be allowed to continue whaling Essay

Why Japan should be allowed to continue whaling - Essay Example Therefore, the following discussion aims at highlighting the different reasons that should encourage the continuity whaling in Japan. The Japanese community has always engaged in whale fishing, since the early days. The whaling fleets usually depart from the country twice annually. They head to the southern ocean sanctuary in November, where they hunt minke whales. In May, the fleets visit the Northwest Pacific to hunt different species of whales. These include minke, bryde, fin whales, sei, as well as sperm whales. Once the fishers get the whales, they process the meat, and return home with the finished product ready for consumption (Cunningham, Huijbens, & Wearing, 2012). Consequently, the activity forms a large part of the Japanese culture as it outlines the activities done on an annual basis. More to these, whaling perpetuates a sense of nationalism amongst the people, given its domestic origin. The community prides itself in the practice, as it has no western influence, unlike other activities that were introduced by colonialists. Therefore, the activity bears a long history in the country, and needs to be pr otected to maintain the culture of the people. This follows the need to pass on traditions and practices that characterize a given culture to future generations. Unlike the international community that views whales as mammals that need to be protected from extinction, the Japanese view whales as fish (Miller, & Dolsak, 2007). Consequent to this, the culture of the Japanese community believes that whales serve the significant purpose of food. Just like some communities feed on cows as a source of food, and others give it a sacred status, so does Japan see whales as a type of fish. Therefore, inhibiting whaling in Japan can be seen as a form of cultural imperialism as it interferes with their beliefs. The country should emphasize on preserving its beliefs,

Living Conditions During the life and times of William Shakespeare's Research Paper

Living Conditions During the life and times of William Shakespeare's era - Research Paper Example An author (playwright) sees reflection of one’s own experiences and surroundings while creating the characters. One cannot sweep it under the carpet and why should one? Authenticity about a character comes out of direct experience plus fertile imagination. This quote of Shakespeare is perfectly applicable to him. In Twelfth Night he writes, â€Å"Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust upon them". (Act II, Scene V). William Shakespeare born in 1564 into a middle-class family, whose father was a glove maker in Stratford-upon-Avon, a small market-town, achieved greatness. That greatness is matchless and the world has not produced another playwright of his name and fame! The multifarious characters one sees in his more than 37 plays reflect the tragedy, comedy and history of the era (1564-1616) to which he belonged. Shakespeare had deep understanding of human nature, social, economic and cultural conditions of his time. His characters come from many walks of life and he uses their language in his creative style. He had deep, intuitive knowledge of music, military science, politics, and hunting etc. His characters are as big as kings and generals, and as low as pick-pockets, drunkards and hired killers. He excelled dealing with philosophical topics. His characters spoke straight from the heart, as per their level of progression in the society. Elizabethan England and Shakespeare’s era are synonymous. What was the era like? There are many shades of opinions as for the living conditions prevailing then. Pritchard writes, â€Å"One would portray ‘merry England.’†¦.Another would present a typical third-world developing country, with gross disparities of wealth, with the powerful few plundering the Commonwealth, the numerous poor with low-life expectancy, traditional cultural patterns crumbling under the

Why do consumers love GreyGoose Research Paper Example | Topics and Well Written Essays - 1250 words

Why do consumers love GreyGoose - Research Paper Example The winning answered the consumer’s long asked question of whether expensive vodka tested better than cheap vodka. Consequently people felt justified for buying expensive vodka (Rothbaum 60). Following the cosumer’s loving for greygoose, we developed an urge to conduct a research. The research was to explain why consumers love greygoose. We used ZMET procedure to carry out our research. We chose on ZMET because the procedures involved draw out the deepest feelings, thoughts, recognitions and undisclosed perceptions of the respondent concerning the topic being interviewed. ZMET is the best choice for researchers willing to investigate consumer behaviors concerning a given product (Chang 279). We recruited our informants from France. Since many people were willing to participating in our interview, we carried out screening criteria on consumers who were interested in participating in the interview. We conducted in-depth interviews and carried out the convenience sampling to choose our interview participants (Chang 279). We were gender-sensitive thus we selected one male and one female. Therefore we had two informants for our data collection process with whom we carried out two interviews. The female informant was a 45 year old house-wife while the male informant was a 28 year old employed young man. We used two tape recorders to record the data conveyed by the respondents in the two interviews (Gofin, Lemke and Koners 49). After the interview, there was need of understanding the informants’ information on why consumers love greygoose. We critically analyzed the collected data to identify the metaphors that the greygoose consumers use about this vodka. We focused on obtaining metaphors because through them we could gain a better understanding of the consumers’ thinking. We transcribed the information collected from the two interview tapes into text for deeper analysis (Gofin, Lemke and Koners 49). From the data, we identified metaphor e xpressions and categorized them into thematic metaphors, conceptual metaphors and deep metaphors. Thematic metaphors described various aspects of the informants’ attitudes towards consumers’ love for greygoose. Conceptual metaphors played a role in data reduction and organization. We obtained deep metaphors by analyzing the thematic and conceptual metaphors (Belk 401). The informants revealed that greygoose consumption made them think of France, their home. We used resource as a deep metaphor to show the informants’ claims that greygoose consumption is a source of entertainment (Belk 401). The study showed that consumers considered greygoose consumption as a source of entertainment after engaging themselves in strenuous activities. The informants affirmed the entertaining ability of greygoose increased their trust in the brand. The statement we recorded from these claims was, â€Å"greygoose gets me high†¦it entertains me, I trust the brand!† The vod ka also reminded them of the great times they shared with their friends and family members back in France. Greygoose made them think of the tragic accidents and people lose caused by alcohol consumption. The informants stated that sometimes they met new people during greygoose consumption process hence making new friends. We used intimate as a thematic metaphor to show greygoose consumption as a source of memories. Conceptual metaphors obtained included anarchy, messy, France, friends and family. The informants revealed of how greygoose consumption connected their memory to the upscale greystone club. They reaffirmed that the packaging of greygoose was classy and gave them a sense of psychological ownership of the brand. Greygoose also gave them a sense of belonging. The following verbatim from the male respondent indicated this:

Wilhelm Meister’s Apprenticeship Essay Example for Free

Wilhelm Meister’s Apprenticeship Essay The songs or lieders made by Hugo Wolf and Franz Schubert, although of the same origin, are totally different when analyzed side by side. For a brief history, the song is from the poem â€Å"Do you know the land where the lemon trees bloom? † and is written as a part of the novel Wilhelm Meister’s Apprenticeship. This was the script for the actor of Mignon, a lady whom Wilhelm encounters on his travels. The two composers perfectly created a melody each distinct from each other, showing their vast differences in terms of style, knowledge, and even understanding of the poem itself. In listening and discerning these pieces, one must understand the two composers had different theories and practices pertaining to composition. This would help in understanding the songs even better. A very noticeable fact, even for first time listeners would be the difference in the overall structure of the songs. Franz Schubert’s song seems to be composed of two main parts, a verse followed by a chorus, then repeated again for a number of times. But it can’t be helped to notice that the chorus is of a different mood, and totally contrasting to the preceding verse. The verses have hints of sorrow, and mystery to it while the chorus is almost like a jolly tune in terms of melody and rhythm. Hugo Wolf’s piece on the other hand was slow, mellow and dark all throughout. The whole song also seemed to flow continually, with different melodies happening every time. There was still a chorus type of part, which was repeated for about three times during the song. But unlike Schubert’s contrasting themes, Wolf’s chorus only intensified the dark and minor theme of the song. In Wolf’s composition, the use of a very thick texture is dominant in the chorus. The piano plays the bass part heavily, while his use of the hamper pedal occasionally brings up a very striking minor melody. It is also more chromatic compared to Schubert’s, which is predominantly diatonic. On Schubert’s side, there is a lesser change of texture during the parts of the song, but more on rhythm change. There are some instances however, like when the chorus ends, where a very appropriate change in volume occurs that signifies the end of that part. Although the sudden return of the verse gives away the sense of texture that could have occurred. In a whole, Schubert’s song seemed to be played straightforward, but his change of mood gives the listener a type of excitement. The two songs also differ greatly in the vocal parts sung by the singer. In Schubert’s arrangement, the voice seems to be very attached to the piano’s melody. Almost as if the piano was playing the exact melody the singer is singing. There is also less change in power, but more of, as said earlier rhythm change. The singer shifts from legato lines to staccato-like phrases beautifully but keeps her volume and projection at an almost constant level, except for the ends of the choruses where she follows the rising tone of the accompaniment. The singer also had a wider range of notes to work with. In contrast with Wolf’s piano lines, the melody only seems to support the singer, to provide a cushion on which the singers sing on. This is very evident during the chorus parts where the melody played a stream of sad notes completely off with the singers rhythm. The singer stayed at a constant feel, increasing the projection and power as the accompaniment does. I can say that in Wolf’s song, the singer would have worked harder in hitting those notes with the right amount of power. The range of notes are very much wider than that of Schubert’s. These and many more differences on the two compositions show a much deeper idea in composing other than just scales and notes. By thoroughly understanding the poem and the two song arrangements, we can make a conclusion regarding the view of the composers in regard with the said poem. In summary, the poem seems to be questions by the singer to a certain someone. The singers hopes of finding a place, somewhere where the lemon trees blossom and the roof rests on the pillar of the house. Franz Schubert may have viewed this as a two mood poem – the solemn, sad part where the singer asks the questions and a happy one where the singer got a kind of excitement in knowing that the place was found. This is very much portrayed in his composition. By using two totally different rhythm and modes, he is able to allow the listener to perceive a change in the singer’s mood. It is as if the singer found hope in her questions. The continuously sad atmosphere of Wolf’s piece on the other hand may suggest that Wolf sees Mignon as a woman of a dark and mysterious background. Something where happiness may be drawn out of her, and the questions asked were in hope of desperation. Finally, the songs differ in terms of their effect to the listener. Schubert’s song kept on resolving every time the chorus was sung. It is evident that there are only two major parts, and a very well made fake ending covered the real one. It is as if the song had been repeating after the first set was done. This leaves a distinction of hominess, where the listeners tend to feel relieved, safe, at home. The diatonic nature of the song and the frequent tonic tone heard helps in providing this certain feeling. But for Wolf, the chromatism and dissonance created a lot of tension during the songs. Wolf is known for avoiding resolving at the home key when not needed. This song shows much of this character, as there is a sense of floating when one hears it. Wolf also tries to avoid the common strophic type of songs. He likes building his melody as he goes along, making verses differ from each other. These two songs are great manifestations of their composers’ ideas. Each has different structures and quality, none of which is inferior to the other. By analyzing these, we can conclude that composers not only compose the melody, but they also create a certain atmosphere on which the listeners can submerge to, by using different styles. And Franz Schubert and Hugo Wolf’s songs are great examples of these.

Ethical problem in psychological research Essay Example for Free

Ethical problem in psychological research Essay One very common ethical problem in psychological research is participants falling to answer question which they consider to be very personal (Michell, 1999). When conducting psychological research, the researcher is required to interview the respondents on each and every issue he considers suitable. Some questions posed could be very personal. This makes the respondent feel ashamed of answering the questions or he may feel that his personal life is being interfered with. The researcher needs to be very careful when asking the questions. He should understand the temperament of the respondent before asking the questions. People are normally different. There are some peoples who are hot tempered and others who are not. When approaching some one for an interview, as a researcher I should put on a smiling face. Smile is believed to be the shortest distance between peoples even between enemies. I as a researcher I should understand the mood the respondent is in. By understanding the mood of the researcher I would avoid any unnecessary disagreements, which might make me not get the information I am looking for. If the respondent is in a bad mood, I will try to approach him in a decent manner such that I may make his bad mood capsize. In each and every research, choice of language is very vital. Polite language may make a respondent who is not even willing to give answers to change his attitude and provide answers. Immediately I encounter some potential respondents, I should introduce myself. It defeats equity and common sense reasoning, to go straight to interviewing respondents immediately. As a good researcher I should great them. By so doing I will win their confidence and every doubt they could be having about me is dismissed. Dressing is an important aspect as for as research is concerned. Dressing does not only make one decent but also makes one look genuine in what he is doing. The participants may cease to participate in the research. The participants have the following responsibilities: They should explain to you why they wish to leave, so that you can conduct a debriefing. The participants may wish you to complete the research because you would not again ask personal question. When I am faced with an ethical problem there are some steps I would follow so as to solve it. In the very first I would determine whether there is an ethical issue. I would determine if in one way or another I have infringed one’s rights or values. If so I would ask for forgiveness and a lasting solution is reached at. Secondly I would identify the key values and principles involved. I would typically assess the meanings and limitations apparent to these competing values. Thirdly I would rank the values or ethical principles, which in my professional judgment are relevant to the issues. For example if one is doing a research on the, workers who are getting a monthly salary of $200, a question about salary scales have to be asked. It would sound unethical to ask a person how much he gets. Fourthly I would develop an action plan that is consistent with ethical priorities that have been determined, as crucial to the research. In my mind I will have several alternatives to present to the participant incase they react negatively. In the fifth step, I would implement my plan utilizing the most appropriate practice, skills and competencies. I would employ some tactics like sensitive communication, skillful negotiation and cultural competence. Lastly I would reflect on the outcome of this ethical decision making process. An ethical review committee or ethics team is necessary. These committees will provide counseling to those aggrieved.

Creation Of The Starbucks Experience Marketing Essay

Creation Of The Starbucks Experience Marketing Essay Started up in 1971, Starbucks is one of the worlds largest chains of coffee houses. Starting out as a single shop that specializes in high quality coffee and brewing products, the company grew to be the largest roasters with multiple locations in America the early 80s. From there it expanded its operations and growth to North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide there are approximately 35 million customers that visit a SB Coffee house each week. Starbucks is all about purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment primarily through its company-operated retail stores.   In addition to sales through their company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets.   The Companys objective is to establish Starbucks as the most recognized and respected brand in the world. The company grew from 17 stores in 1987 to more than 16,000 worldwide today (ONeill, 2008); see Table 1. The stores are all company owned except for the licensing arrangements for kiosks in places such as airports and hospitals. Recently, Starbucks was in the news for shutting down 500 of its stores and laying off 7% of its work force (Adamy, 2008). The reason for the store closings were that earnings were down and the stock price has tumbled since late 2006. Other than the economic recession in the U.S. and around the world, the downslide in Starbucks earnings is also attributed to a slowdown in consumer spending and an increase in competition from other coffee and restaurant chains, especially McDonalds (Adamy, 2008). Today, Starbucks is working to regain market share, and improve productivity and profitability without sacrificing the quality and reliability of its products and service. 2. Starbucks Experience (Process Technology) Starbuckss strategy in targeting its customers is to position itself as a third place in the lifestyles of its customers. That is to say, the prototypical Starbucks customer will spend their time at home, at work, and at Starbucks. To encourage this idea, Starbucks locations are furnished with comfortable seating, provide outlets for electronic equipment, and a blanket no-smoking policy ensures that all customers are comfortable in the environment, refer to Figure 2. Coffee Drinks Menu Promotions Pastries Espresso Bar Cashier Magazines Products Condiments Entrance Figure 2. Basic Starbucks Coffee Store Layout in a Penang, Malaysia Making customers more comfortable while spending time in the stores causes them to stay longer and, in doing so, indulge in more of what Starbucks has to offer. As customers linger, they are more likely to buy a second cup of coffee or a snack, to pay for wi-fi internet access, to burn a CD, etc. In addition to diversify its product offerings, Starbucks is also looking to broaden its customer base beyond just young urban professionals and college students. Many of the more recent adjustments to how Starbucks conducts its business are aimed at accommodating the varied lifestyles of the not-so-traditional Starbucks customer. The Coffee (Capacity Management Supplier chain strategy) 3.1 Managing Operations Early On at Starbucks: Today, Starbucks is a publicly traded company, more than a retail store; its an importer, a manufacturer, a wholesaler, and a direct mail business organization. However, in the beginning, before going public in 1992, the roasting plant and headquarters were located next to each other in the city of Seattle, Washington. This close proximity allowed Howard Schultz, to be involved in the operational planning and control of this enterprise on a day-to-day basis (Schultz and Jones, 1997).. 3.2 Early Supply Chain: A supply chain (SC) is the network of activities that deliver a product or service to the customer. It is the sourcing of raw materials, assembly, warehousing, order entry, distribution, and delivery. In other words, a supply chain is the sequence of organizational facilities, functions, and activities that are all involved in the production and delivery of a quality product or service at an affordable and competitive price (Gates Gill, 2007; Wisner et al, 2005). By facilities meaning warehouses, factories or plants, processing centers, distribution centers, retail outlets, and offices. By functions and activities we mean demand forecasting, purchasing, inventory management, information management, quality assurance, scheduling, production, delivery, and customer service (Russell and Taylor, 2011). It is no wonder that supply chains are also referred to as value chains, because the ultimate value of a product or service takes place along this chain from raw ma terial purchasing to receiving to storage to operations and finally through the distribution system to the end user (Stevenson, 2009). Supply chain management (SCM) is the business function that coordinates all of the network links, thereby, coordinates efficient movement of goods through the supply chain from suppliers to manufacturers to distributors, and promotes sharing of information such as the demand forecasts, sales data, and sales promotions along the chain (Stevenson, 2009). The main reasons for supply chain management are twofold: (1) a total systems approach to managing the entire flow of information, materials, and services from raw-material suppliers through factories and warehouses to the end customer; and (2) the strategic coordination of business functions within a business organization and throughout its supply chain for the purpose of integrating supply and demand management and creating a balance between supply and demand (Wisner et al, 2005). Effective supply chain management is a key component of competing successfully in todays cutthroat global marketplace. Without effectively managing the flo w of goods, supplies, and even services, no company can hope to maintain control of their quality, costs, or meet their customers needs. Starbucks learned early on that the quality of the coffee that ends up in the customers hands can be easily ruined by mishandling activities in the supply chain. To control process quality, Starbucks had to manage its own supply chain. Simply put, if the farmer does not get a good price for the green coffee beans, they then would not invest in fertilizer and the maintenance involved in growing quality coffee beans (Schultz and Jones, 1997; Wikipedia II). The coffee can be under or over roasted. If the coffee beans sit on the shelf for too long they go stale, so the right amount of inventory is a crucial factor, which in turn relates to the effectiveness of supply chain management. Starbucks prefers to handle its own supply chain, open company-owned stores, and has resisted franchising in fear of giving up its control over selling a high-quality product. 3.3 Why Dark Roast: The highest quality coffee beans have always been dark roasted which is what differentiates Starbucks from other coffee sellers. By roasting the coffee beans dark, Starbucks gave up a way to improve the productivity of the roasting process; the lighter the roast the more money is saved (Schultz and Jones, 1997). Starbucks has always struggled with maintaining its value of serving high-quality dark roast coffee even though there are many non-customers who think the dark roast tastes like burnt coffee. 3.4 Instability in the Supply Chain: Purchasing green coffee beans from developing countries brings several risks such as bad weather, political risk, and inconsistent quality. There were times when the weather affected the price of green coffee beans. Starbucks managed supply chain costs by locking in the price of green coffee through long-term contracts at a fixed price which ensured a constant flow of inventory. In June of 1994, the cost of green coffee had been locked in at 0.50 cents a pound. Then a severe frost in Brazil caused the price of green coffee beans to increase 330%. A decision was made to pass the incremental cost on to the customers rather than replacement cost as the gasoline stations are doing today each time the price of oil goes up. Immediately, profitability was affected by an adverse effect in the supply chain. An unstable supply chain can cause an immediate reaction from Wall Street when profits for a company are expected to be affected by adverse conditions (Carier, 2007). 4. Customer Service (Lean Production) Each Starbucks store has customer comment cards available at the condiment stations. The comment cards help Starbucks management keep in touch with what customers want from the coffee products and The Starbucks Experience. The cards give the customer a chance to judge the experience they just had and make suggestions on new products. Starbucks has a guarantee statement posted in the store as Our Promise that states the customers can get a coffee drink the way they want it. If the customer is not satisfied with a drink another one will be made to their satisfaction. If a customer wants to try the taste of the coffee before purchasing, the barista will offer a sample. The Starbucks guarantee statement is as follows. Our Promise: Your drink should be perfect, every time. If not, let us know and we will make it right. 4.1 Customer Requirements: Starbucks continuously solicits feedback from customers via a wide variety of means. These include but are not limited to: direct feedback at the counter; customer feedback through the Starbucks Customer Connections (SCC) website; and questionnaires on the Corporate Social Responsibility (CSR) report (Starbucks Company Timeline). Customer requirements are considered when designing the quality and reliability of the coffee drinks and the experience at Starbucks. As the stores became popular as a third place for the customers, Starbucks responded by finding ways to respond to the requirements of the customers and enhance the spirit of the stores. See Table 2, Starbuckss Quality Table, for an organized list of customer requirements, appearing in the rows of the table, gathered from research and talking to people who drink coffee. The corresponding solutions, appearing in the columns of the table, describe how Starbucks is responding to meeting the customer requirements. It is suffice to say that Starbucks has attempted to meet all the requirements of the customers. The Quality Table also demonstrates the relationship between the customer requirements and the Starbuckss solutions. The strength of relationships is determined using the conventional symbolism of the quality function deployment (QFD) process. What follows next are some highlights on how some of the requirements were met. sbucks.jpg Strength of relationships: Strong , Medium , Weak 4.2 Training Improves Customer Service Reliability: The coffee drinks are inert (Schultz and Jones, 1997). Its the people that work at Starbucks that pass on the passion and knowledge about coffee. Because baristas are expected to be more than transaction handlers, the skill involved is higher than is required from a server at McDonalds, for example. Starbucks has traditionally invested more on training than on advertising. Employees, partners as they are called, all go through 24 hours of training on making a quality cup of coffee and learn about the all coffee varieties that are served at Starbucks. At Starbucks, the customer is in control of the process, thus, the baristas are trained to prepare a drink the way the customer wants it. This can make the order process take longer time, but improves the sales opportunity. One thing a barista will not do, for sanitation reasons, is make a drink with milk that customers may bring in to the store with them (Schultz and Jones, 1997). In addition to training, there are other ways that Starbucks guarantees a reliable coffee drink. A poka-yoke (error-proofing) technique is used to help relay an espresso drink order to the barista behind the espresso bar (i.e., callout order, repeat order), see Figure 2. A typical service blueprint of the order process at Starbucks is shown in Figure 3. To start the order process, the barista behind the cash register gives friendly service by looking the customer in the eye and then greeting the customer. The customer gives the order. If the order is for an espresso drink, the barista repeats the order, out loud, and states the ingredients in a predefined order (size, type of milk, type of coffee, etc.) (Gates Gill, 2007). The barista behind the espresso bar repeats the drink ingredients in the same order. This simple poka-yoke technique helps to guarantee that the drink will be made correctly the first time (Gates Gill, 2007). This process was observed at the Michigan store with one addition, the barista asked for the customers name and repeated it with the drink order. In the early days, the baristas were trained to ask the customers name. Howard Schultz has brought this step back as another way to differentiate Starbucks from the other coffee shop s; this act, in turn, has had a positive impact on improving market share. 4.3 Benefits Reduce Partner Turnover: Starbucks employee turn-over rate is 120% less than the industry average for retail coffee shops (Michelli, 2007). There are three reasons for this low-turnover rate: (1) hourly wages are higher than the industry average, (2) partners are offered health care benefits, and (3) a company stock plan is given if they work more than 20 hours per week. Starbucks employees tend to be young and healthy which keeps the cost of health benefits low. The benefits package at Starbucks is a key competitive advantage. The wage, health benefits, and company stock plan have all helped to reduce Starbuckss employee turnover; in turn, low partner turnover has reduced training costs. In 1997, research showed that the average customer returned 18 times per month (Schultz and Jones, 1997). Customers develop a relationship with the baristas serving coffee. One may reasonably assume that low-turnover contributes to a reliable Starbucks Experience and customer loyalty. The Starbucks Experience (Performance improvement strategy) 5.1 Stores Location Selection Decision: Location decisions are not easy and many factors affect them. Location decisions are closely tied to an organizations strategies, low-cost, convenience to attract market share, effect on capacity and flexibility, represent a long-term commitment of resources, effect investment requirements, operating costs, revenues, and operations, impact competitive advantage, and importance to supply chains. Definitely a multivariate constrained optimization problem. Location decisions arise for a variety of reasons such as addition of new facilities, as part of a marketing strategy to expand markets, growth in demand that cannot be satisfied by expanding existing facilities, depletion of basic inputs which requires relocation, shift in markets, and cost of doing business at a particular location which makes relocation attractive (Stevenson, 2009; Wisner et al, 2005). Starbucks uses its own real-estate strategy for locating company-owned stores. When enterin g a new market, analysis is made to determine if multiple stores will survive in order to take advantage of economies of scale. A major customer complaint is the long lines waiting for coffee drinks at Starbucks stores. Starbucks opens new locations close to busy locations in order to relieve the wait in lines and increase service rates. The downside to this strategy is the new location tends to cannibalize sales from the busy store. To establish a new store, Starbucks also experiences resistance from rural communities who feel a Starbucks store will put the local coffee shops out of business and change the character of the rural community. There have been times that Starbucks declined to move into a new community because of this local resistance sentiment (Schultz and Jones, 1997). Starbucks management is sometimes able to reverse this sentiment by becoming involved in the community with donations and charitable events or contributions. There are many jokes about Starbucks becoming ubiquitous. Traditionally, when a new store would open the customers would come by word-of mouth without spending large amounts of money on advertising. 5.2 Store Layout Evaluation: Layout is about the configuration of departments, work centers, and equipment, with particular emphasis on movement of work, customers or materials, through the system (Jacobs and Chase, 2011; Russell and Taylor, 2011). Facilities layout decisions arise when designing new facilities and/or re-designing existing facilities. Basic layout types are product layouts, process layouts, fixed-position layout, and combination layouts which contain hybrid layouts and cellular layouts ((Jacobs and Chase, 2011; Stevenson, 2009). From the beginning the idea behind the Starbuckss stores layouts was to recreate the experience in the espresso bars in Italy where customers come in daily and stand to enjoy an espresso drink (Schultz and Jones, 1997). Over time, Starbucks has become a third place for customers to go to get away from daily hectic, enjoy a cup of coffee, listen to music, do some work using the Internet service, socialize with friends, and even hold a business meeting. Young customers drink lots of coffee and enjoy having a place to go where alcohol is not served. Before moving into a new location, research is done to understand the culture, and art work is displayed in the stores that reflect the communitys culture. The store layout shows that Starbucks mainly uses the product layout approach where customers stand in line, going from station to station so to speak, to be served while interacting with the baristas to place an order. No credit cards or checks are taken which helps keep the lines moving. During busy times, at this store, one or two baristas take the order and payment while one makes the basic coffee and tea drinks and another fills orders at the espresso bar. Everything happens in view and in control of the customer. The customer watches the barista grind fresh coffee beans before brewing which is a change that Starbucks has recently made to re-introduce the spirit of the Italian espresso shops. This spirit or Starbucks Experience is more important than the mere productivity improvement of, for example, the quick opening of a package of pre-ground coffee. The customer watches a drink order being made while, concurrently, having a conversation with the barista. This high-degree of c ustomer contact is enhanced in two ways: when a barista walks around the store offering samples of products or when a master barista is holding a coffee seminar or demonstration. The espresso bar is separated from the area where the drink order is taken, so the customer must walk to the bar to pick up the specialty drink. One of the changes that Starbucks plans to make is to replace the espresso machines with the old style machines that sit lower. The downside to this decision is that the old style machines are not as efficient; however, the customers will be able to see the barista as the drink is being made which adds to the ambiance of the Starbucks stores and provides the spirit of the Italian espresso shops. Future Trend and Changes Going Green and creating awareness Starbucks, appearing to be an agent of environmental protection, has been busy promoting responsible environmentalism by minimizing their carbon footprint. Starbuckss evaluation their infrastructure too has led the company to implement their own initiatives by dialoguing, building a foundation called Business for Innovative Climate and Energy Policy (BICEP), collaborating with representatives supporting environmentalism, designing and constructing green storefronts and utilizing the conservation of natural resources within their operations. Back In 1992, Starbucks became a publicly traded company. Shortly thereafter, a cross functional team of Starbucks partners adopted an environmental mission statement. What evolved was an Environmental Affairs team that seeks to develop environmentally responsible policies and procedures. As new environmental issues arise, this group examines our current measures and identifies opportunities for improvement. Environmental Footprint Analysis To determine our environmental impact, or footprint, as a company, in fiscal 2001 Starbucks worked with The Natural Step, a nonprofit consulting and education group helping organizations take steps toward sustainability. We analyzed Starbucks supply chain-from coffee bean to coffee cup-looking for opportunities to make our footprint smaller. Throughout the process, we focused on achievable measures that could significantly reduce our footprint or environmental impact. Some solutions were obvious, such as addressing packaging, energy, waste, and recycling issues. Other measures are more challenging but necessary if we are serious about demonstrating environmental leadership. Thus, our efforts are focused on four areas: à ¢Ã¢â€š ¬Ã‚ ¢ Coffee, tea and paper sourcing à ¢Ã¢â€š ¬Ã‚ ¢ Transportation impacts (people and goods) à ¢Ã¢â€š ¬Ã‚ ¢ Electricity, gas and water use à ¢Ã¢â€š ¬Ã‚ ¢ Store design and operations Starbucks identified ways to measure our performance for each focus area and developed specific initiatives to improve our resource efficiency. Our store recycling metric measures the percentage of stores with established recycling programs. Starbucks goal is to offer recycling in all of our company operated stores. Achieving this goal is determined by the availability of commercial recycling services in each community, and the support of our property managers. In fiscal 2002, we will collaborate with other like-minded retailers to encourage our mutual property managers participation in recycling programs. For commuter mug usage, we measured the percentage of beverages served in reusable commuter mugs against fiscal 2000. Although Starbucks provides a $0.10 commuter mug incentive discount to customers, our data indicated a decline in usage. In fiscal 2002, we will take measures to raise awareness of this waste reduction opportunity to our partners and customers. Embracing Change The key to fulfilling our environmental mission rests on our ability to make changes within our operations.With the commitment of Starbucks senior leadership team to make meaningful progress, and the adoption of an action plan that is communicated throughout our organization, Starbucks is moving in a direction that will minimize our environmental footprint. 1.9% Another important step Starbucks has taken is to cultivate an active Green Team, which consists of retail store managers across North America. The Team was created in 1994 and has been instrumental in identifying environmental opportunities, creating solutions, and communicating those solutions to our retail partners. The Green Teams efforts have been critical to our efforts to conserve energy, reduce waste and involve our partners some of our initiatives for fiscal 2001 included the following: Energy Conservation Starbucks established a Utility Task Force in fiscal 1999 to identify conservation measures, such as modified lighting and adjusted thermostats. In fiscal 2001, the Utility Task Force piloted several measures aimed at conserving energy while providing cost savings. We rolled out the Utility Task Forces recommendations in our North American company-operated stores at the end of fiscal 2001. Waste Reduction Starbucks Green Team first promoted the idea of offering coffee grounds as compost in spring 1998, and now it is an annual event. This initiative has helped reduce waste in our stores and provided many customers with nitrogen-rich material for their gardens. Earth Day To celebrate Earth Day 2001, last April more than 600 Starbucks partners contributed nearly 3,000 volunteer hours helping to improve the environment. For Earth Day 2002, Starbucks will support the Earth Day Network (www.earthday.net), an on-line resource for environmental information and opportunities to get involved on a local level around the world. We will raise awareness about this valuable resource to our partners and customers who seek to get involved in their communities. Future Decades in Operation Growth Using E-Commerce and customer loyalty programs to generate constant demand and growth, Starbucks Converting Browsers into Buyers: Visitors to a Web site often look over the site without purchasing anything. Recommender systems can help consumers find products they wish to purchase. Increasing Cross-sell: Recommender systems improve cross-sell by suggesting additional products for the customer to purchase. If the recommendations are good, the average order size should increase. For instance, a site might recommend additional products in the checkout process, based on those products already in the shopping cart. Building Loyalty: In a world where a sites competitors are only a click or two away, gaining consumer loyalty is an essential business strategy (Reichheld and Sesser, 1990; Reichheld, 1993). Recommender systems improve loyalty by creating a value-added relationship between the site and the customer. Sites invest in learning about their customers, use recommender systems to operationalize that learning, and present custom interfaces that match consumer needs. Consumers repay these sites by returning to the ones that best match their needs. The more a customer uses the recommendation system-teaching it what he wants-the more loyal he is to the site. Even if a competitor were to build the exact same capabilities, a customer . . . would have to spend an inordinate amount of time and energy teaching the competitor what the company already knows (Pine et al., 1995). Creating relationships between consumers can also increase loyalty, for consumers will return to the site that recommends people with whom they will like to interact. The Starbucks success story Starbucks jumped into the social media arena with My Starbucks Idea Starbucks own version of a social network where customers are asked to share their ideas on anything related to Starbucks. Starbucks also started a blog entitled Ideas in Action. This allows them to reach many more customers across a wide social media landscape, recognizing that not all consumers use the same social networking sites. Starbucks increased its online brand presence with these additions: Starbucks on Twitter Starbucks on Facebook Starbucks on YouTube In a blog post, Starbucks Formula to Social Media Success, marketing consultant Ayelet Noff analyzes Starbucks highly-visible social media footprint across the web, the secret for its success. Overall Starbuckss social media strategy integrates many different elements into the mix and combined together, these elements create a social media plan that works beautifully to create millions of fans for the brand and keep them involved in the brands doings. The brand has created a digital dialogue with its customers, enabling people to give their feedback and receive a response back from Starbucks addressing their concerns/comments. Starbucks is showing its customers and potential customers hey, we care about what YOU have to say. I am certain that if each one of these elements was done alone then the strategy would not have been as successful and complete as it is when done like this in integration with the rest of the elements on board. Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. I guess you could say that theyre doing something right on the Web. Ayelet Noff, aka Blonde 20, 1/11/10 A post by Clark Fredricksen offered this insight. While the classic mantra on social media may be all about conversation and no up sell, the reality is that a mix of promotion and interaction can yield results, as companies like Dell, JetBlue, and Starbucks show. More to the point: Consumers even those on social networks really arent that offended if you give them a good deal. As we wrote in a recent newsletter article, those polled for the 2009 Cone Consumer New Media Study were interested in brands that would keep them informed, provide product information and give incentives-and generally use new media to help solve consumers problems. Tracking Twitter Success at Dell posted by: Clark Fredricksen December 11, 2009 Starbucks has selected Square to process mobile payments at its approximately 7,000 stores nationwide in the United States, in a move that could shake up the nascent mobile payments market in the country. The coffee company had introduced the first mobile payment via iPhone app in 2009. It took mobile payments nationwide in January 2011 after testing its app for iPhones, the iPod touch and BlackBerries. At a press briefing in New York on Wednesday, Starbucks chairman, president and CEO Howard Schultz told reporters the company had been approached by all the mobile payment processors in the market over the past six months. It selected Square after meeting with that firm. The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally seismic disruptive opportunities for business, Lisa Passe, Starbucks director of global brand public relations, told the E-Commerce Times. Both Starbucks and Square take a similar approach when building products and running our business, and together we can bring the best possible payment experience to Starbucks customers, Passe continued. We also expect to reduce our payment processing costs as a result of this agreement.

Delta Airlines :: Essays Papers

Delta Airlines Who would have thought that a major airline of today could contribute it's success to Boll Weevil insects that decimated the cotton fields of the south. Some say there would not have been a Delta Airlines at all if it were not for the Boll Weevil infestation of the early 1920's. Even the name came from the Mississippi Delta where the Boll Weevil's plagued many cotton fields. According to the book Delta Airlines by Jones, C.E. Woolman was the assistant district agent working for the U.S. Department of agriculture's bureau of Entomology laboratory in Tullulah, Louisiana. Woolman was an agricultural engineering graduate from the University of Illinois and could be categorized as an aviation enthusiast. Along with Dr. B.R. Coad, Woolman developed a promising weapon against the insect but needed a more efficient means to spread it across a vast area. Congress gave the researchers a small grant that allowed them to acquire two ex-US Army Curtiss Jenny Aircraft. However, it was not until 19 23 that things started to happen for the two researchers. A man by the name of George Post, a New York Businessman from Huff-Daland Airplanes, Inc. was flying south when he was forced to land because of mechanical problems with his airplane. He landed in Tullulah and discovered Coad and Woolman's experimental dusting operation. He considered this to be a commercial opportunity he could not pass up. After convincing management, the Huff-Daland Dusters started at Macon, Georgia, in 1924. However, there was not much success so the operation moved to Monroe Louisiana. From Monroe, the business quickly grew but it was only seasonal so Wollman decided to diversify and set up operations in Peru. It was while in Peru that Woolman and his company secured South American airmail rights to fly between Peru and Ecuador. This was when Woolman first appreciated the possible value of a passenger service in 1927. When back in Monroe, Woolman secured some private financing from private businessmen a nd started his own Aviation Company. Delta's first aircraft were three five passenger Travel Air 4000s. On March 15, 1940, Delta added it's third crewmember, the Stewardess, to its air service on the DC-2 Aircraft. In 1941, Delta moved its general offices and overhaul base from Monroe to Atlanta. Through the years Delta merged with Northwestern and Western Airlines to become one of the largest airlines in the world.

The facts of eating Poop!!!!!!!! :: essays research papers

The Facts of Eating PooP Have you ever wondered what it would do to you if you ever ate your poop or someone elses. Chances are you will die a day or two after eating poop. According to the national scientists organization where they test on collage students who are looking for quick money say that after their first thirteen sets of tests they began to realize that their test subjects also refered as humen lab mice say that eating poop has a very negative effect on your body. The effects range from eating stomick worms to death. So the nationa scientists organization reconmends that humans never ever ever ever eat any type of poop and when i sayu type i mean type because animal feces has a just as worse effect on the human and mice body as well. We know it has a bad effect on mice because all the mice that were forced to eat the various types of human and animal fecces/ poop died exactly 1 hour after ingesting the nasty poop.A case has been made where a mother of a son who participated in this very stupid an d dumb experiment died went to court and the mother lost acording to the libertysos lastanes news paper in a forbineded island. The mother did not win due to the document signed bt the sun saying that he aggreed that whatever happend to him during the test was his own fault and guess what the foolish boy actualy signed that document.But unfourtunetly the the lab mice can noat be used for any experiments because th e court said it was bad bad bad bad bad real bad animal crualty i mean they have to pay the apet store of which they owe it millions and trillion and a bazillion dollars. Ha look what you broght on your self you are freaky cowards . I meani expect kids to do animal cruelty but adults who aactualy know the law . or atleast they are supposed to know how very foolish. hehe you who evererer everer is readin this is very foolish to read this because this is a foolish paper and me myself am very real foolish to write this at all but you wanna know what else is also realy foolish it is foolish that my foolish teacher gave me a very foolish grade and its real foolish that the bag boy had to tripple bag the ice-cream.

Economics Review :: Economics Cheat Sheet

Economics Review Chapter 1 Section 1 1. Economics: study of how individuals & nations make choices about ways to use scarce resources to fulfill their needs & wants. 2. Scarcity: state in which people don’t & cannot have enough income, time, or other resources to satisfy. 3. Factors of production: resources of land, labor, capital, & entrepreneurship used to produce goods & services. 4. Entrepreneurship: ability to start new businesses, to introduce new products, & techniques. Section 2 1. Trade-off: exchanging one thing for the use of another, often making unavoidable choices because of the problem of scarcity. 2. Opportunity cost: value of the next best alternative given up for the alternative that was chosen. Section 3 1. Economy: all activity in a nation that affects the production, distribution, & use of goods & services. 2. Economic model: simplified representation of the real world which shows people’s reactions to changes in the economy; theory. 3. Values: beliefs or characteristics that an individual or group considers important. Chapter 2 Section 1 1. Traditional economic system: economic systems are based on customs, beliefs, & ways of doing things that have been passed down from generation to generation. 2. Command economic system: the government controls the factors of production & makes all decisions about their use; also called controlled economy. 3. Market economic system: individuals own the factors of production & make economic decisions through free interaction – government doesn’t intervene. 4. Distribution of income: money payment for work, the amount of health care, education, food, & so on, that each person receives; distribution of goods & services among all members of an economic system. Section 2 1. Capitalism: private individuals own the factors of production and decide how to use them within the limits of the law; market economic system & free enterprise system. 2. Free enterprise system: individuals own the factors of production & decide how to use them within legal limits. 3. Profit: money left after all the costs of production – wages, rent, interest, & taxes have been paid. 4. Profit incentive: desire to make money that motivates people to produce & sell goods & services that others ant to buy. 5. Competition: rivalry among producers or sellers of similar goods to win more business by offering the lowest prices or better quality. Section 3 1. Standard of living: material well-being of an individual, group, or nation measured by the average value of goods & services used by the average citizen during a given period of time.

Compare and contrast two psychological approaches Essay

My intention in this essay, is to compare and contrast the following psychological approaches Behaviourism and Psychoanalysis, in doing this I will unpack the key points of these two approaches, highlighting the differences and explaining them. The first approach I will look at is Psychoanalysis; the most famous psychologist linked to this is Sigmund Freud an Austrian psychologist who first proposed his Psychodynamic approach. These perspectives states, that there are three main sections to the human psyche. The first is the â€Å"ID† this is the natural drive, which seeks gratification constantly, the second is the â€Å"EGO† this is our personal set of values developed as children, and finally the â€Å"SUPEREGO† a set of learned values, taken from society and our parents rules and values. Also he believed that as children we all go through five stages oral, anal, phallic, genital, and latency. If the child is either under or over gratified in any one of the stages then they will have problems in adulthood. Another element of Freud’s theories was his studies of dreams; Freud believed that dreams acted as a form of fantasy, a defence mechanism against the unacceptable urges of the id. Fantasy allows the individual to act out events in the imagination, which can satiate the urges of the id, which are repressed. Freud theorized that dreams were a subconscious manifestation of these repressed urges, and that they served mainly to satisfy sexual and aggressive tendencies The other theory I will refer to is Behaviourism; this is an approach, which states that all psychology must be directly measurable and recordable, if it is to be regarded as scientific. In his 1924 book Behaviourism, Watson made the notorious claim that, given a dozen healthy infants; he could determine the adult personalities of each one, â€Å"regardless of his talents, penchants, tendencies, abilities, vocations and the race of his ancestors.† While  making such a claim seems ridiculous today, at the time Watson was reacting to emerging Freudian psychoanalytical theories of development, which many people found threatening. Watson’s scheme rejected the entire hidden, unconscious, and suppressed longings that Freudians attributed to behaviours and posited that humans respond to punishments and rewards. Behaviour that creates positive responses is reinforced and continued, while behaviour that creates negative responses is eliminated. After both of these psychologists came other expanding on their theories, psychologists like Pavlov and Skinner expanded Watson’s theories and Psychologists like Jung and Adler expanded Freud’s. An important component of many psychological theories in the late nineteenth century, including psychoanalysis was â€Å"introspection†, the study of the mind by analysis of one’s own thought processes. It was in reaction to this trend that behaviourism arose, claiming that the causes of behaviour were not founded in the mind, but rather that they were the results of conditioning and responses to stimulus. Behavioural theorists emphasize that behaviour is a result of a process of learning from observing. What actions pay off and what works. This theory simplifies human behaviour by neglecting the many other influences on us, many of which are vital to the psychoanalytic theory. In direct conflict psychoanalysis uses introspection as the basis for all theory stating that behaviour is caused by childhood experiences, to quote Freud â€Å"the boy is father to the man†. Another difference is found when you look at research methods. Psychoanalysis is based around introspection and as such has very little research, due to the fact that the theory has very little testable data, it can neither truly be proved nor disproved. Behaviourism tested and researched ideas before they were published, all of the research was directly observable and and testable, this was due to the basic aim of behaviourism, which is to produce analysable and scientific results. The research done by the approaches differ as much as who they are studying behaviourism focuses all of its attentions upon animals and how their  behaviour equates to human behaviour. The reasons for this focus of experimentation was stated by theories being made on the evolution of creatures scientists such as Charles Darwin were stating that all life found on earth descended from basic organisms, due to this behaviourists of the period believed that any reaction from a animal could be observed in humans as all creatures â€Å"evolve† from one another. The techniques used for Freud’s research, were based around introspectional research into members of the public, the problem however was that Freud lived in a place where the only willing volunteers for research were Jewish housewives, as such Freud’s research can be critised as it focused mainly on one (extend) As time has gone by both of these theories have received critism from various sources, and their views have been expanded and changed by psychologists who came after them. Since Freud first described his psychodynamic theory, Freud and his psychoanalytic theory have faced intense criticism. His most famous critic is Jung, a former college. Jung started to disagree with Freud in 1913 over many of the key of issues to the theory, including amongst other points, Freud’s emphasis on children’s sexuality and its importance in early development. Jung had a different view of the construction of human personality, for instance, and had different ideas about how dreams should be interpreted and viewed as part of psychoanalysis, dreams of course being very important to the study of Psychoanalysis; they were seen as to quote Freud † a window to the subconscious†. Alfred Adler, another college of Freud, also disagreed with the masters view of childhood sexuality, instead he believed that infants and children are driven mainly by a need for acceptance and praise rather than sexual gratification. In modern times, Freud has been the target of criticism from many corners. Feminists especially criticize his understanding of â€Å"hysteria† and his theory of Oedipal conflict, they deny that a child would think and seek to act in this way. Basically the main criticisms of Freud’s theory are that it is based too much in studying sexual urges and the need for gratification. Also many people believe that Freud had no real proof for his theories and they were too much based around introspection. His theories have been expanded and criticised by his peers, Jung, Adler ECT, and their theories although still psychoanalytic list the influences on behaviour as society and a persons environment. Much of the research done in Behaviourism was done prior to john Watson championing the term â€Å"Behaviourism† in his 1924 book. Edward Thorndike (1874-1949) initially proposed that humans and animals learn behaviours through the association of stimuli and responses. He stated two laws of learning to explain why behaviour occurs the way that it does: The Law of Effect specifies that any time a behaviour is followed by a pleasant outcome, that behaviour is likely to recur. The Law of Exercise states that the more a stimulus is connected with a response, the stronger the link between the two. Ivan Pavlov’s (1849-1936) carried on work on classical conditioning also he provided an observable way to study behaviour. Although most psychologists agree that neither Thorndike nor Pavlov were strict behaviourists, their work paved the way for the emergence of behaviourism. Later the behaviourist approach was taken up by B.F. Skinner (1904-1990) who worked out the evolution of human behaviour by observing the behaviour of rats in a maze, where certain actions lead to different consequences In the 1950s, however, the popularity of behaviourism began to decline. Behaviourism is very difficult to crititse as unlike other approaches the data is not open to interpretation. As such the theory has received very little crititsm over the years. One of the main critisms was made by Noam Chomsky (1928), an expert in  speach, who demonstrated that the behaviourist approach simply could not explain the way a child picks up its native language. Today, many psychologists debate the extent to which cognitive learning and behavioural learning affect the development of personality. Also much of the research done by behaviourists would not be possible in the present day as the general public are much more aware of issues of cruelty to animals. Both of these theories have one key element, which is shared. Namely both have inspired and been the basis of therapies, which are still used to aid a variety of problems. From psychoanalysis, psychotherapy grew. Psychotherapy is a way of treating psychological or emotional problems, through talking both about the issue and about other issues. The main focus is to talk the patient through their experience hoping to discover the personal feelings, relationships, and events that have created their vegetative behaviour. Freud first used this therapy whilst living in Austria where he was a practicing physician specializing in neurological disorders. When Freud could find no physical cause for an illness, he would experiment with this new therapy and in this way he found it extremely useful. It is now used widely across the world and is even a recommended treatment in the NHS. Behaviourism has led to other therapies, mainly treatment for phobias. Classical conditioning is also the basis for different types of fears or phobia, which can occur through a process called stimulus generalization (a child who has a bad experience with a particular dog may learn to fear all dogs). Although classical conditioning is the cause of many phobias, classical conditioning can also help eliminate them through a variety of therapeutic techniques. One is â€Å"systematic desensitisation†, in which an anxiety-producing stimulus is linked with a positive response. The opposite result (making a desirable stimulus unpleasant) is obtained through â€Å"aversion conditioning† therapy, in which a behaviour that a person wants to stop e.g. an addiction, such as alcoholism is paired with an unpleasant stimulus, such as a nausea-producing drug. So in conclusion, no one theory can be proven either correct or incorrect, as elements of each are useful and effective in modern life. Psychologists will constantly expand these theories and critism will continue, for as long as the debate rages on. BIBLIOGRAPHY: Psychology for A level by Mike Cardwell, Liz Clark and Claire Meldrum (2000) Gale Encyclopaedia of Childhood & Adolescence. Gale Research, 1998. Rachlin, Howard. Introduction to Modern Behaviourism. 3rd ed. New York: Freeman, 1991 Lieberman, David A. Learning: Behavior and Cognition. Belmont, CA: Wadsworth Publishing Co., 1990. Gale Encyclopaedia of Psychology. Gale Research, 1998. Blackman, Derek E. Operant Conditioning: An Experimental Analysis of Behaviour. London: Methuen, 1974.